When good is near you, when you have life in yourself, it is not by any known or accustomed way; you shall not discern the foot-prints of any other; you shall not see the face of man; you shall not hear any name; the way, the thought, the good, shall be wholly strange and new. – Ralph Waldo Emerson

The world buzzes about goals and visions. Focus. Create a vivid picture of exactly where you want to go. Dream big, then don’t let anything or anyone stop you. The problem, as Daniel Gilbert wrote in Stumbling Upon Happiness, is that we’re horrible at forecasting how we’ll really feel 10 or 20 years from now – once we’ve gotten what we dreamed of. Often, we get there only to say, “That’s not what I thought it would be,” and ask, “What now?” Ambition is good. Blind ambition is not. It blocks out not only distraction, but the many opportunities that might take you off course but that may also lead you in a new direction. Consistent daily action is only a virtue when bundled with a willingness to remain open to the unknown. In this exercise, look at your current quest and ask, “What alternative opportunities, interpretations and paths am I not seeing?” They’re always there, but you’ve got to choose to see them.

(Author: Jonathan Fields)

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This resonates with me:

“Consistent daily action is only a virtue when bundled with a willingness to remain open to the unknown.”

When I sent out the tagline survey, I didn’t know that it would open up fascinating discussion about communication, messaging, how people interpret messages, etc. Interesting feedback from folks on last Friday’s survey about taglines. Opinions run the gamut. Some surprising yet eye-opening reactions.

Informative talk with my colleague today about surveys. Am learning a lot about surveying a good representative sample of our target audience. Hence the need to decide who that is. I realize now the significance of a target audience to focus our message. A need now to research and collect their background info, their wants and needs, etc. This motivates me to improve the survey and ask more specific questions. A gold mine of information can only result. #Trust30


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